5 Steps to the Best B2B Marketing Event

by OrtusClub on 20th January 2016

Access to senior decision makers is difficult, costly and time consuming. A recent Harvard Business Review study revealed that chief decision makers spend less than 2% of their time with vendors – this is about one hour a week and the cost of securing this time is estimated to be many thousands of dollars.

At Ortus Club, we aim to solve this frustration by organising bespoke projects that guarantee the attendance of relevant and senior audiences to bring you closer to pipeline. Ortus Club engages with relevant and qualified senior decision makers on your behalf to bring the right people together in an exclusive environment where sustainable business relationships can be built.

Project Definition

1: Kick Off – We work in collaboration with your marketing team to discuss the audience brief, dates, themes, location and other relevant points of information.

Guest Acquisition

2: Invitation – We use a combination of engagement analytics and third party endorsement to open a dialog with senior decision makers in your target audience. The aim here is not to just invite them to an event, rather start a dialogue to gauge their suitability for attending the event.

3: Engagement – C-level decision makers are busy! In order to retain their engagement and to ensure their attendance, we remain in regular contact with them on the lead up to the event to ensure a healthy and lively discussion on the night.

The B2B Event

4: Industry Event – We provide an exclusive environment for you to build relationships with a hand-picked selection of senior prospects who have the problem you can fix. An independent chairperson will lead the discussion on the theme and existing clients will be invited to add credibility and provide advocacy.

The Follow Up 

5: Meetings – By leveraging the content and the goodwill established at the dinner, we seek a follow-on one-to-one engagement with each of your guests. We typically we secure 8-12 appointments (around a 70% conversion rate) giving you the opportunity to continue the discussion and deepen business relationships with your target audience.

Ortus Club engages with relevant and qualified senior decision makers on your behalf to bring the right people together in an exclusive environment where sustainable business relationships can be built.

Throughout the project, we provide feedback that will assist with this phase and increase the likelihood of a successful engagement. By the end of the project you will have established credibility, relevance and trust – the key elements required to establish a business case with your pipeline.

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OrtusClub5 Steps to the Best B2B Marketing Event