The CX Dinner

An exclusive dinner discussion for CXOs and senior marketing and digital executives of prominent firms in New York City

Hosted by [24]7.ai, The CX Dinner was set up to offer a relaxed and intimate forum for CXOs and senior marketing and digital executives of prominent firms in New York to discuss, debate and share experiences over a fine dining experience.

Discussions were very much inclusive and involved all the wealth of experience from the senior peers in the room.

You can find some pictures and videos of past events on our Instagram page: @ortus.club. All discussion abide by Chatham House Rules.

CXOs and senior marketing and digital executives of prominent firms in New York City

Attendance was by invitation only and complimentary.

AI in the Marketing Stack

Consumers still find digital ads annoying, not adding value and infringing on their privacy. Recent research shows that SEM, Web and Mobile ads are avoided more than other ads. With all the technology available, consumers expect brands to get it right, especially online. The reality is, whatever brands are doing today, they haven’t nailed the challenge of delivering consumer-centric digital marketing, i.e. ads that each consumer finds relevant. And it carries a price, the more annoying digital ads are, the more the brand equity diminishes.

We will be discussing:

  • Which companies are doing well in their digital marketing efforts?
  • What is your company doing in terms of personalising your digital customer engagement?

Agenda:

6:30 pm Arrival of guests and reception
7:00 pm Introduction by Ortus and short address from [24]7.ai
7:10 pm Discussion instigated by the moderator and continued by the group
7:45 pm Starters served
8:00 pm Discussion brought to a close and guests are encouraged to continue networking
9:00 pm Change of seats before dessert

Casa Apicii

62 W 9th St, New York, NY 10011, USA

Wednesday, 24th of October 2018

Casa Apicii, New York City

Attended by:

Founder & Principal of Resourceful Business

Co-Founder & Co-CEO of Pair Eyewear

CEO & Founder of Colorado SEO Pros

CEO of Engine Insights, part of Engine Group

Managing Partner, Managing Director of GroupM

VP, Head of Analytics, New York of MullenLowe Mediahub

VP, Customer Operations of Teachable

VP of Blackrock

Director, Digital of Starcom

Director, Product Management & Customer Engagement of HBO

Director, Data Science and Analytics of Sapient Razorfish

Director, Social Media Strategy of Wpromote

Marketing Director of SmartyStreets

Senior Product Director of Elsevier

Digital Marketing Manager of PeopleDoc

Hosted by:

OrtusClubThe CX Dinner