Hosted by 7.ai, The CX Dinner was set up to offer a relaxed and intimate forum for CXOs and senior marketing and digital executives of prominent firms in New York to discuss, debate and share experiences over a fine dining experience.
Discussions were very much inclusive and involved all the wealth of experience from the senior peers in the room.
You can find some pictures and videos of past events on our Instagram page: @ortus.club. All discussion abide by Chatham House Rules.
CXOs and senior marketing and digital executives of prominent firms in New York City
Attendance was by invitation only and complimentary.
AI in the Marketing Stack
Consumers still find digital ads annoying, not adding value and infringing on their privacy. Recent research shows that SEM, Web and Mobile ads are avoided more than other ads. With all the technology available, consumers expect brands to get it right, especially online. The reality is, whatever brands are doing today, they haven’t nailed the challenge of delivering consumer-centric digital marketing, i.e. ads that each consumer finds relevant. And it carries a price, the more annoying digital ads are, the more the brand equity diminishes.
We will be discussing:
- Which companies are doing well in their digital marketing efforts?
- What is your company doing in terms of personalising your digital customer engagement?
6:30 pm Arrival of guests and reception
7:00 pm Introduction by Ortus and short address from 7.ai
7:10 pm Discussion instigated by the moderator and continued by the group
7:45 pm Starters served
8:00 pm Discussion brought to a close and guests are encouraged to continue networking
9:00 pm Change of seats before dessert
62 W 9th St, New York, NY 10011, USA
Founder & Principal of Resourceful Business
Co-Founder & Co-CEO of Pair Eyewear
CEO & Founder of Colorado SEO Pros
CEO of Engine Insights, part of Engine Group
Managing Partner, Managing Director of GroupM
VP, Head of Analytics, New York of MullenLowe Mediahub
VP, Customer Operations of Teachable
VP of Blackrock
Director, Digital of Starcom
Director, Product Management & Customer Engagement of HBO
Director, Data Science and Analytics of Sapient Razorfish
Director, Social Media Strategy of Wpromote
Marketing Director of SmartyStreets
Senior Product Director of Elsevier
Digital Marketing Manager of PeopleDoc