The CX Dinner

An exclusive dinner discussion for CXOs and senior customer experience executives of prominent firms in Singapore.

Hosted by Zendesk, The CX Dinner was set up to offer a relaxed and intimate forum for CXOs and senior executives of prominent firms in Singapore to discuss, debate and share experiences over a fine dining experience.

Our discussions were very much inclusive and involved all the wealth of experience from the senior peers in the room.

You can find some pictures and videos of past events on our Instagram page: All discussion abide by Chatham House Rules.

Heads of customer experience of prominent firms based in Singapore.

Attendance was by invitation only and was complimentary for those invited.

The Future of Customer Experience in Singapore

When a business goes about building “loyalty,” they often develop a “loyalty program,” which makes leaders in the customer service sector ask: Are customers loyal because they love the coffee and service of our coffee shop or just because they get a free cup after they buy ten? Creating personalised service and delivering a Seamless Customer Experience over multiple channels is something that consumers now expect. Still, providing a truly Omnichannel experience is something that most organisations still struggle to deliver. We will be discussing:

  • What does it mean to have an omnichannel experience?
  • What are Singaporean companies doing to bring this to life? Are there challenges in realising this?
  • What is the role of machine learning and data in developing trust and loyalty?
  • What does the future of CX look like in Singapore?
  • What are the best examples of companies that are doing CX really well?


6:30 pm Arrival of guests and reception

7:00 pm Introduction by Ortus and short address from Zendesk

7:10 pm Discussion instigated by the moderator and continued by the group

7:45 pm Starters served

8:00 pm Discussion brought to a close and guests are encouraged to continue networking

9:00 pm Change of seats before dessert

Adrift by David Myers

10 Bayfront Avenue, Hotel Lobby Tower 2, Marina Bay Sands, Singapore 01895

Thursday, 8th of November 2018

Adrift by David Myers

Attended by:

VP Information Systems & Technology of Mapletree Investment

Head, Digital Transformation, APAC-MEA of Electrolux

Chief Digital & Technology Officer of Mercatus

Global Commercial Head of APL

General Manager of SATS BRF

VP Group Transformation Office of Singapore Post

Head, Allied Health services of NTUC Health

VP, Consumer Services & Digital Transformation of SATS

Director, Technology & Strategy of Mount Alvernia Hospital

Executive Director of KPMG

CEO of Courts Asia

Head of Operations and Administration of Singapore Management University

Director, IT & System Operations of Singapore Institute of Management

CEO of Mercer

CIO – SVP Global Technology of DFS Group

Hosted by: