The Sera Dinner

An exclusive dinner discussion for CXOs and senior customer executives of prominent firms in Dallas

Hosted by [24], The Sera Dinner was set up to offer a relaxed and intimate forum for CXOs and senior customer executives of prominent firms in Dallas to discuss, debate and share experiences over a fine dining experience.

Discussions were very much inclusive and involved all the wealth of experience from the senior peers in the room.

You can find some pictures and videos of past events on our Instagram page: All discussion abide by Chatham House Rules.

Heads of customer experience and CX decision makers from selected accounts.

Attendance was by invitation only.

Automating customer interactions: hype or hope?

Creating a personalized service and delivering a seamless customer experience over multiple channels is something that consumers expect.

Chatbots are becoming very instrumental in this system. By having a bot that can follow conversations, searches, and preferences of a specific customer, a company can deepen relationships and facilitate transactions.

We will be discussing:

  • Are automated customer interactions improving customer experience?
  • What are the best examples of companies that are doing customer support really well?
  • What are the best ways to measure customer satisfaction today?


6:30 pm Arrival of guests and reception

7:00 pm Introduction by Ortus and short address from [24]

7:10 pm Discussion instigated by the speaker and continued by the group

7:45 pm Starters served

8:00 pm Discussion brought to a close and guests are encouraged to continue networking

9:00 pm Change of seats before dessert

Dragonfly restaurant, Dallas

2332 Leonard St, Dallas, TX 75201, USA

Tuesday, 25th of September 2018

Dragonfly Restaurant, Dallas

Attended by:

Chief of Staff, Digital Technology & Customer Experience at Fannie Mae

SVP, Head of Digital Self Servicing at Citi

SVP, Social Channels and Digital Customer Experience at Citi

SVP of Strategic Planning at Wells Fargo

SVP Customer Experience at Dallas Fort Worth International Airport (DFW)

Global Head of Integrated Marketing at Moneygram International

Head of Global Digital Marketing at Moneygram International

VP of Analytics at Goldman Sachs

VP of Business Development at Wells Fargo

VP Product Marketing, Demand Generation, & Marketing Analytics at Freeman Company

VP National COE Treasury Sales Group Mgr-Government, Healthcare, Higher Education and Not for Profit at J.P. Morgan

VP of Global Procurement Services, Strategies, and Planning at Epsilon

AVP Technology Digital & Insights at AT&T

AVP Head of Research & Analytics – Global Strategy and Development at Dallas Fort Worth International Airport (DFW)

AVP Marketing Channel Specialist at Bank of America

Managing Director, Global Head of Consumer Information Security at Citi

Senior Director, Marketing Operations at Tenet Healthcare

Director of IT Operations and Digital Experience at AT&T

Director of Customer Care at Fannie Mae

Director of Member Services at Alliance Rx Walgreens Prime

Director of Business Marketing Product Management & Development at AT&T

Hosted by: